- Reports that will enable analysis of campaigns to maximise effectiveness
- Single database of information
- Automatic data capture to entities who are included in marketing campaigns
- Targeted selection of entities for marketing campaigns
- Analysis of the performance of any campaign over numerous years
Marketing can be an expensive undertaking and particularly costly if your strategies are poorly planned and executed. LawMaster offers a solution that allows marketers to classify contacts, plan strategy and execute the plan using an integrated workflow/automation tool, the LawMaster Task Management system. Information is made available in the most useful form that provides those responsible for marketing with the necessary information to analyse the effectiveness of marketing campaigns. This is an invaluable tool for amending and creating effective strategies.
The rich-functionality and fully integrated marketing function of LawMaster is simple and easy to use. Marketing Intelligence is also highly-configurable and works in conjunction with all other modules. For instance, an address used for an entity will be the same throughout the database therefore any changes saved are automatically saved in every component of the system. The automated processes extend to marketing communications. During mail outs, data will automatically save to each entity and so captured and available for future use. As an example, the ability to specify or “opt in” for electronic direct marketing is available as an attribute. This enables clients to choose to be included in certain selective mail outs such as newsletters.
The marketing function also extends to include unique capture points designed to track budgets and event costs, detail attendance information and record other specific attributes .
Most marketing people find the analytics the most useful – LawMaster Business Intelligence “BI” in action.
Essentially, LawMaster is about sharing information and managing customer relationships.
Law Firms and legal departments will struggle with having too many islands of information. In a marketing campaign, for example, a plan is created, execution details outlined in a run sheet,, and progress reports generated. An event may have to be planned or calls made – all while different staff members use their own spreadsheets or email and recreate their own correspondence, unaware of the other organizational interactions.
This is precisely where LawMaster helps It offers a solution that is easy-to-use and easy-to-integrate into your law firm or legal department plans and promote more insightful decision making.
