- Capability of performing conflict checks between any entity
- Workflows that will ensure potential clients are followed up
- Easy to use marketing communication facilities
- Campaign Management
- Automatic recording of marketing communications
- Reporting functions to analyse effectiveness of marketing strategies
Database maintenance is often neglected by law firms and legal departments. The time consuming tasks involved simply outweigh the constant workflow. The solution is simple, the integration of LawMaster enables data about potential and actual clients, debtors and creditors to all exist on the one database. Coupled with other features and marketing functions, LawMaster has created a superior client relationship management system.
The relationships created are also easy to view, and can be seen from the many aspects. Featured history and tracking of all relationships are retained and viewed easily. A fast and extensive check can be conducted in LawMaster assisting in preventing any conflict of interest. Conflicts can be detected between all clients including prospects, which provide an accurate and time saving tool. The single database can also be used for marketing communications which can be targeted to a specific group based on their attributes. The marketing communications will be recorded in LawMaster which allows data to be saved against the entities and reports on the effectiveness of the strategy to be run. Data on new or prospective clients are held on the same single database enabling their inclusion in any marketing communication directed to existing clients.
The storage of information about potential clients also enables reminders to be established and if the firm is successful in winning their business, the information can easily be converted to an actual client file. Maintaining client information has never been quicker or easier. Marketing analytics are unsurpassed.
